Magme PGD – Business Analytics is a study of planning, designing, executing and reporting a significant piece of individual research. Experience is also gained in the processes involved in research, such as obtaining information from people, securing their co-operation, analysing and evaluating data, framing recommendations, and other methods of field study and data collection. Students learn how to communicate complex ideas and information in a coherent and structured manner.
The Dissertation provides the opportunity for students to engage in a research project and, in particular, the ability to study a specific topic and question, identify the issues and how they may be researched, collect and validate appropriate data, organise and discuss the findings, their reliability and validity and present results in a logical and clear manner.
Students will learn how to apply descriptive, predictive, and prescriptive analytics of big data concepts and techniques to generate valuable insight that can assist with decision making. Last, but not least, the Masters will provide students with hands-on experience in applying these concepts and using these techniques and most of the popular analytics software through their projects including industry projects. In sum, the programme aims to equip students with the skills required to interpret, conceptualize and convert Big Data into useful information and thus enabling students to make better informed decisions as future business managers.
Our Magme PGDBA program is designed with high tech domain and cutting edge technologies by industry experts.
The course of 12months Aims at training students to critically assess heuristic modelling and solution methodologies. In addition, students will learn how to design and implement state-of-the-art analytics with R, python & other tools to quickly devise good quality solutions to complex decision problems faced by business managers.
Curriculum:
| Curriculum | ||||
|---|---|---|---|---|
| Course | Trimester 1 | Trimester 2 | Trimester 3 | Trimester 4 |
| PGDBA & BI (Post Graduate Diploma in Business Analytics & Business Intelligence) | 1.Business Statistics | 1.Regression and Correlation | 1.Manufacturing analytics | 1.Analytical tools in demand management |
| 2.Management Accounting | 2.Business Analytics & Business Intelligence | 2.Business data mining | 2.Analytical Decision-Making | |
| 3.Fundamentals of data base systems | 3.Data science laboratory | 3.Cloud and Big Data | 3.Organizational Behavior | |
| 4.Marketing Management | 4.Strategic management | 4.Financial Analytics | 4.Forecasting Techniques | |
| 5.Operations Management | 5.Marketing Analytics | 5.HR Analytics | 5.Placement Training (with e2C score card) | |
| 6.Financial Management | 6.Operations Analytics | 6.Pricing and revenue optimization | ||
| 7.Managerial Economics | ||||
Career Opportunities:
· Technology Sectors
· Marketing Sectors
· Corporate Sector
· Consulting sector
· Investment Sector
· Health & Pharmaceuticals
· Financial Sector
· Education Sector
· Retail Markets
· E – Commerce
· Telecommunications
· Supply Chain / Logistics
· Human Resource Management
· Wealth Management Sector
Advantages of Post Graduate Diploma in Business
Analytics
· Improving the decision making process ( quality & relevance)
· Speeding up of decision making process
· Better alignment with strategy
· Realizing cost efficiency
· Responding to user needs for availability of data on timely basis
· Improving competitiveness
· reducing a single , unified view of enterprise information
· Synchronizing financial and operational strategy
Job Profiles
· Data Scientist (Emphasis on Computer Science/Technology)
· Data Scientist (Emphasis on Analytics)
· Quantitative Analyst/Modeler
· Business Analyst (Data Analyst)
· Business Analyst (Manager/Consultant)
· Analytics tools Administrator
· Data Engineer
· Database Administrator
· Data Architect
· Analytics Manager
Career Trajectory

Average Salary
4 Lacs to 7 Lacs per annum
